The Onchain Marketing Manifesto
DeForm enables brands to unlock the creative and economic freedom of the world.
The best brands are going onchain, and they’re doing it with DeForm
Within a year of our initial release, DeForm has partnered with world-class brands like Coinbase, Forbes, OneFootball, Animoca Brands to transition their community members from online to onchain.
We have helped our partners achieve results like:
Grow their social channels from 0 to over 100k in just weeks using blockchain reward incentives.
Accomplish a record-setting $6.3M fundraise via the internet’s collective capital in just 19 minutes.
Save hundreds of engineering hours preventing internet fraud and spam by performing proper identity verification measures.
Since launch, our platform has expanded to support over 3 million users, with growth accelerating faster than ever. And we’re just getting started.
Now you may be wondering, why are these brands investing in blockchain technology, and what is DeForm’s role in this?
Why brands care about blockchain
Blockchain enables brands to achieve the next level of growth by leveraging the collective power of the entire internet, in a way that’s more creatively empowering and financially rewarding than ever.
The internet today caps brand growth and individual earnings
Today, brands must go through social media platforms in order to get connected to consumers and creators. Creators and consumers drive brand growth through content creation, community-building, and product purchases. Yet, media and distribution platforms capture 99% of the value, leaving consumers as subjects of monetization and creators with limited upside.
Even though the brands, creators, and consumers are building the ecosystem, the major platforms end up winning. This phenomenon happens because everyone — the brands, the creators, the consumer — is a renter, and not an owner, of the network effect provided by media giants;
But what does it mean to be an owner versus a renter?
When you own something, like a house or company equity, you’re likely to nurture, improve it, and it becomes a part of your identity. You see this in practice when you compare between renters and homeowners, or salaried employees and company owners. Renters may overlook minor issues like paint chipping, knowing they will move out soon, whereas homeowners invest in property upkeep to maintain its value. Similarly, an employee with equity is more likely to go above and beyond, behaving like an owner, unlike a salaried employee. This is a key reason why Silicon Valley tech companies outperform many overseas IT corporations.
Ownership enables autonomy, motivation, financial security. What’s exciting is that blockchain technology now gives us the capabilities to mirror ownership in the internet world, in a way that is more global, instant, and connected than ever.
Going onchain is hard for brands, but DeForm makes it easy
The worst thing that a brand can do is to give ownership to the people who aren’t genuinely invested, or even worse, internet bots and fraudulent people — it would be similar to giving company equity to a completely unaffiliated, random person or accidentally selling a house to homeowners who aren’t financially qualified.
To avoid this, any brand that wants to distribute community ownership needs to be able to understand who their biggest contributors are and launch their digital assets to the right community members.
DeForm’s ambition is to provide a complete solution to make these processes seamless so any brand can easily go onchain. Our software helps brand teams understand their community’s contributions and past purchasing behavior by combining product usage, social media information, and blockchain data. We also make it frictionless for brand teams to create and distribute digital assets with no code at all. These experiences are all wrapped in beautiful experience, in a way that builds trust and confidence with their community.
We’re innovating at the forefront of identity verification, onchain data processing, and reward distribution mechanisms to help every brand easily tap into the power of internet ownership.
Why we’re excited about the road ahead
Onchain marketing will do what online marketing did to offline marketing, and we are uniquely positioned to reimagine how $1.7 trillion dollars in yearly marketing spend gets repurposed with the advent of blockchain. We believe in a world where direct, instant, and global value sharing between brands and creators becomes the standard way for people to make a living. Digital asset growth shifts the focus from viral trends to sustainable value and deeper community engagement. Passive consumers of today can become active owners of the brand ecosystems they love.
If you’re interested in building at the cutting edge of digital finance, consumer experiences, and the creator economy to unlock the world’s creative and financial freedom, let’s chat!
By the way, we’re hiring. 🎉
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